hit counter
This is one of those ideas that will get more in terms of PR than it did in real engagement. I doubt that anyone actually used the mini metro but what it did do is generate a lot of chatter about the stunt so in that way it is a success.
Pocket-sized Metro.
To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.
(Source: gachineiro, via helloyoucreatives)
Noisy Interactive Posters by DM9DDB
Clever campaign by DM9DDB for Saxsofunny, a sound engineering company from Brazil.
Playing with the theme “Every image has a sound”, the Brazilian agency created interactive ads using different materials to simulate the sounds of objects pictured in their campaign posters.
(Source: designstain, via helloyoucreatives)
